General Mills, the US food company, is developing plans to launch its yoghurt brands in China as it struggles to keep up with rivals in the US.
“We’re looking at new markets where yoghurt is not as developed, with China being the first stop,” Don Mulligan, chief financial officer of General Mills, told the Financial Times.
Mr Mulligan said that yoghurt was already an existing category in China, but that it was usually consumed as a drink. The company, which also sells Cheerios cereal, hopes to introduce new varieties of yoghurt to the Chinese diet.
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