Several of China’s leading carmakers are relaunching brands from the past, including Mao Zedong’s famous Red Flag limousine, in a bid to capitalise on nostalgia for an era when China made very few cars – but those they made were grand ones.
But there is scant evidence that Chinese car buyers are hankering for the good old days when state-owned manufacturers made cars named after Beijing, Shanghai or the red flag of communism.
China may be the world’s largest car market, but China has yet to build a car industry to be proud of. Foreign carmakers dominate the market, and the local industry is losing market share.
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