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Spontaneity or slogans: the lessons of Vaclav Havel’s greengrocer

Václav Havel, the first and only president of post-communist Czechoslovakia, died last week. The central figure of his famous dissident essay, The Power of the Powerless, was a greengrocer with a placard in his window saying: “Workers of the World Unite!” Havel asked an apparently simple question: what is the purpose of this display?

The shopkeeper is not motivated by an intention to communicate his enthusiasm for unity of the workers of the world. Nor was his superior seized by such desire. And the leaders of the authoritarian system in which the sign is displayed know that their power would not long survive unity of the workers of the world. In fact, it is unlikely that anyone who sees the sign gives attention to its substantive content.

The real meaning is not conveyed by the printed words. The greengrocer’s intention is to signal conformity and avoid trouble. Havel translates the slogan as: “I am afraid and therefore unquestioningly obedient.” That is what the mourners of Kim Jong-il are saying today. But, Havel observes, there would be much more resistance to a sign that made such a statement explicit. Even in a totalitarian state, people seek some dignity.

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約翰•凱

約翰•凱(John Kay)從1995年開始爲英國《金融時報》撰寫經濟和商業的專欄。他曾經任教於倫敦商學院和牛津大學。目前他在倫敦經濟學院擔任訪問學者。他有著非常輝煌的從商經歷,曾經創辦和壯大了一家諮詢公司,然後將其轉售。約翰•凱著述甚豐,其中包括《企業成功的基礎》(Foundations of Corporate Success, 1993)、《市場的真相》(The Truth about Markets, 2003)和近期的《金融投資指南》(The Long and the Short of It: finance and investment for normally intelligent people who are not in the industry)。

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