The story: After a series of mergers, demergers and acquisitions, the management of Diageo, the conglomerate formed by the 1997 merger of Guinness and Grand Met, made a strategic decision to focus on premium alcohol drinks. Diageo was in charge of an expanding and wide-ranging collection of brands, some of which had broad appeal across many countries while others had more regional appeal, sometimes limited to just a few markets.
背景：經過一系列的合併、分立和收購之後，帝亞吉歐(Diageo)管理層做出了專注於高階酒的戰略決策。帝亞吉歐是健力士(Guinness)和Grand Met在1997年合併而成的企業集團。帝亞吉歐擁有衆多品牌，並且還在不斷增加，其中一些品牌在許多國家廣受歡迎，另一些品牌則僅具有地區性的吸引力，有時只侷限於少數市場。
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