專欄創業

Ditch the derision, salute the amateur

Professionals use the word “amateur” as a term of derision for those who lack formal training and qualifications. I think such condescension is a mistake. One day that amateur might just create a new industry.

After all, almost all entrepreneurs embody the amateur spirit, starting as a tinkerer in a garage, running a market stall or writing computer code in a bedroom somewhere. There is no guild of entrepreneurs, and no protective body that sets exams and standards. Instead there is the free-for-all of the market, a battlefield where only the fittest survive.

This lack of a rigid structure is a healthy state of affairs. Breaking down barriers to welcome all-comers creates a more dynamic and fluid order. For amateurs don’t suffer from the hierarchy, exclusion and ritual

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盧克•強森

盧克•強森(Luke Johnson)是一位成果頗豐的企業家和創業家,他爲英國《金融時報》撰寫企業家專欄。他目前擔任英國皇家藝術協會的主席,並管理著一傢俬人股本投資公司——Risk Capital Partners。強森曾在牛津大學學醫,但是畢業後卻進入投行業。他在1992年收購PizzaExpress,擔任其董事長,並將其上市。到1999年出售的時候,PizzaExpress的股價已經從40英鎊漲至800英鎊。

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