Failure has always been a fundamental part of a market economy. When markets work, they do so because new ideas are constantly being tried out. Most fail. Those that succeed cause older ideas to fail instead. In the US, about 10 per cent of businesses disappears each year. This is an awkward insight – but trial and error could be starting to take its rightful place as a business technique, rather than the dirty little secret of capitalism.
失敗一直是市場經濟最基本的組成部分。市場有效，是因爲人們在不斷嘗試新想法。這些想法大多都會失敗。那些成功的想法又會讓早先的想法失敗。在美國，每年約有10%的企業消失。這幅景象有點讓人難堪——但試錯法(trial and error)可能正開始獲得作爲一種商業技巧的公正地位，而不再是資本主義骯髒的小祕密。
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