專欄財務長

NUMBERS GUYS YOU CAN ALWAYS COUNT ON

I have hired quite a few finance directors over the years. Some were outstanding; others did not work out so well. Inevitably, I have acquired some views about what makes a great numbers guy.

I prefer working with someone fundamentally conservative. Bullish chief finance officers are dangerous. The leader of a business needs to be an optimist, and sales-oriented. But every business needs at least one person at the top alongside them to worry about the downside. I insist that the senior finance person is a qualified accountant. Whether they are a certified public accountant or a chartered accountant, they will have been taught how vital prudence is when preparing accounts, budgets and so forth. I am always astonished at how huge US corporations, like Enron and leading investment banks, can hire go-go MBAs as their CFOs. No wonder they got into trouble.

The CFO must be able to assemble and analyse financial statements themselves: I do not want a quick-talking professional who has risen so far that they do not understand the business's accounting systems. But they must also be able to see the whole picture and not get so immersed in detail that they overlook major issues – a surprisingly common failing.

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盧克•強森

盧克•強森(Luke Johnson)是一位成果頗豐的企業家和創業家,他爲英國《金融時報》撰寫企業家專欄。他目前擔任英國皇家藝術協會的主席,並管理著一傢俬人股本投資公司——Risk Capital Partners。強森曾在牛津大學學醫,但是畢業後卻進入投行業。他在1992年收購PizzaExpress,擔任其董事長,並將其上市。到1999年出售的時候,PizzaExpress的股價已經從40英鎊漲至800英鎊。

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