The customised approach

To tackle the problem, some companies in Russia have launched internal MBA or executive education programmes, hoping to build – and retain – the sort of managers and specialists each company needs.

The rapid growth of the Russian market is what prompted Unilever to launch its executive education programme this year, says Matthias Jost, Unilever's HR director for Russia, Ukraine and Belarus.

“It's a high growth environment,” he says. “I always say we manage a continent, not a country.”

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