Apple has captured Gen Z in the US so thoroughly that younger consumers fear being socially ostracised for not having an iPhone, a trend that will allow the tech giant to gain market share across multiple product categories.
Gen Z users — those born after 1996 — make up 34 per cent of all iPhone owners in the US, versus 10 per cent for Samsung, according to new data from Attain, an adtech data platform.
您已閱讀8%（460字），剩餘92%（5602字）包含更多重要資訊，訂閱以繼續探索完整內容，並享受更多專屬服務。