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How Apple captured Gen Z in the US — and changed their social circles
蘋果如何俘獲美國Z世代?

Younger Americans prefer an iPhone over Android by huge margins, creating unusual pressure over how they communicate
蘋果憑藉其強大的生態系統將安卓用戶排斥在外,以至於年輕消費者擔心自己會因爲沒有iPhone而被社會排斥。
Gen Z users make up 34% of all iPhone owners in the US

Apple has captured Gen Z in the US so thoroughly that younger consumers fear being socially ostracised for not having an iPhone, a trend that will allow the tech giant to gain market share across multiple product categories.

蘋果(Apple)如此徹底地俘獲了美國的Z世代,以至於年輕消費者擔心自己會因爲沒有iPhone而被社會排斥,這一趨勢將使這家科技巨擘在多個產品類別中獲得市場份額。

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