FT商學院

The reinvention of WHSmith: from high street to airport terminal
WHSmith的重塑:從商業街到機場航站樓

Retailer’s fortunes have risen, fallen and are now rising again in tandem with the air industry
零售商的命運幾經起伏,如今又與航空業齊頭並進。

Many British shoppers still perceive WHSmith as a tired high street brand, a relic of the bricks-and-mortar era where schoolchildren and commuters buy magazines, stationery and snacks.

許多英國購物者仍然認爲WHSmith是一個過時的商業街品牌,是實體店時代的遺蹟,小學生和上班族在這裏購買雜誌、文具和零食。

您已閱讀3%(246字),剩餘97%(8108字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×