Electronic Arts is ending a 30-year partnership with Fifa, calling time on one of the most popular games partnerships in history after months of negotiations between the video game company and the football governing body.
California-based EA will rename its game EA Sports FC after the women’s World Cup next summer. The content will remain largely unchanged, with the same leagues, tournaments, clubs and athletes.
“This new independent platform will bring fresh opportunity — to innovate, create and evolve,” Cam Weber, executive vice-president of EA Sports, said in a statement. “We exist to create the future of football fandom — whether virtual or real, digital or physical, it’s all football.”
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