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Supermarkets search for new normal as pandemic shopping trends ease

Supply disruption and inflation in UK muddy picture of how customers will behave as Covid subsides

As supermarkets grapple with fraught supply chains and the highest food price inflation in decades, they are also facing another pressing challenge: predicting which of the many pandemic induced trends will endure.

From panic buying and a surge in home deliveries, to a collapse in sales at city centre convenience stores, consumers have upended the way they shop during the past two years.

There are early signs some are reverting to old behaviour, once again making frequent trips to supermarkets and travelling and eating out more, according to Tesco chief executive, Ken Murphy.

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