South Korea’s growing global pop culture presence, from boy band BTS to the television series Squid Game, is driving a new marketing push into Japan, as consumer goods companies leverage the country’s soft power to drive sales of everything from liquor to clothes.
從南韓男團防彈少年團(BTS)到電視劇《魷魚遊戲》(Squid Game)，南韓在全球流行文化領域的影響力不斷擴大，正在日本推動一場新的行銷攻勢。南韓消費品公司利用該國軟實力推動從酒類到服裝等各類產品的銷售。
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