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Apple bids for Formula 1 rights in US following success of Brad Pitt film

iPhone-maker is challenging Disney’s ESPN to screen racing series
Apple’s interest comes as ‘F1’ starring Brad Pitt becomes the company’s first big box office success

Apple is in talks to acquire the US rights to screen Formula 1 as the tech giant chases the success of its hit movie based on the race car series and delves further into showing live sport.

The iPhone maker is challenging Disney’s ESPN — Formula 1’s current American broadcaster — when the broadcast contract becomes available next year, according to two people familiar with the discussions.

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