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Big Food’s snack binge unravels as Americans ditch sweet treats

Companies spent billions buying snack brands to boost growth — but now sales are falling

Big Food’s bet on America’s appetite for snacks is turning sour. 

Cookies, chocolate bars and potato chips are among the snacks being left on the shelves as US consumers rein in spending, according to grocery scanner tracker Circana. 

Sweet snacks are bearing the brunt of the pain: unit sales of sweet treats have declined by 6.1 per cent and salty snacks by 1.2 per cent in the US over the past year, according to checkout data collected by NielsenIQ.

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