The long-awaited release of the latest Grand Theft Auto game is set to be the biggest entertainment launch of 2025, generating a projected $3bn in its first year, making it a bright spot in an otherwise lacklustre video game market.
Grand Theft Auto VI, which publisher Take-Two Interactive is set to release in the autumn on PlayStation and Xbox consoles, is likely to exceed $1bn in pre-orders before it even becomes available, according to analysts at DFC Intelligence, a video games research group.
Total revenues from GTA VI’s first 12 months after release are expected to reach $3.2bn, DFC predicts, double its 2013 predecessor. Such a success would far outstrip 2024’s biggest films Inside Out 2, which grossed $1.7bn globally according to Box Office Mojo, and Deadpool & Wolverine, which has taken $1.3bn.