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Surge of online spending means more Americans stay home on Black Friday

Extended discounts have reduced the importance of the biggest promotional day of the US holiday shopping season

Retail sales rose on Black Friday with record online spending, even as fewer people visited stores for the biggest promotional event of the US holiday shopping season.

Sales on Friday rose by 3.4 per cent year on year from Black Friday 2023, according to data released on Saturday by Mastercard SpendingPulse.

That masked starkly different trends in ecommerce and in brick and mortar locations. While online retail sales jumped by 14.6 per cent year on year, in-store sales rose by only 0.7 per cent, Mastercard said. The figures are not adjusted for inflation.

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