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Media groups seek a new profit model with AI

Industry seeks to avoid painful experience with online gatekeepers such as Google and Facebook
ChatGPT stunned the tech world, but it has yet to show that chatbots can match other mass-market information platforms

When it comes to the rise of generative AI, many in the media industry seem to have learned from their painful experience with online gatekeepers such as Google and Facebook.

This time, they are acting earlier to keep control of their content. But given the allure of chatbots like ChatGPT, do they have any better chance of holding on to their audiences and online revenues than they did before?

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