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Labour goes viral as it pulls ahead of Tories on TikTok

Key social media battleground formally prohibits political advertising
Rishi Sunak’s party has tended to stick with more traditional formats, while Labour has played heavily on memes and produced some edgier content

Labour is beating the Conservatives on the social media battleground of TikTok, achieving more than twice as many plays of its videos since both parties launched official accounts on the platform less than a fortnight ago.

More reels posted by Sir Keir Starmer’s party have also gone viral, with nine of its videos obtaining more than 1mn views so far. Posts mocking Rishi Sunak’s pledge to introduce mandatory national service have been the most popular of its 68 videos uploaded before Tuesday afternoon.

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