商業快報

Labour goes viral as it pulls ahead of Tories on TikTok
英國工黨在TikTok戰場略勝保守黨一籌

Key social media battleground formally prohibits political advertising
英國工黨和保守黨分別開通了TikTok官方賬戶,保守黨傾向於堅持更傳統的形式,而工黨大量使用表情包,吸引了更多關注。
Rishi Sunak’s party has tended to stick with more traditional formats, while Labour has played heavily on memes and produced some edgier content

Labour is beating the Conservatives on the social media battleground of TikTok, achieving more than twice as many plays of its videos since both parties launched official accounts on the platform less than a fortnight ago.

工黨在TikTok的社群媒體戰場上擊敗了保守黨,自兩黨不到兩週前在該平臺上推出官方賬號以來,工黨的影片播放量是保守黨的兩倍多。

您已閱讀7%(429字),剩餘93%(5321字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×