商業快報

Maker of Shin Ramyun expands overseas as Korean noodles become hit

Nongshim’s spicy ramen has gone mainstream in the US, where the company plans to add production lines
Nongshim, the South Korean maker of spicy noodle brand Shin Ramyun, has stepped up marketing efforts in Europe and plans to set up a sales subsidiary there next year

Nongshim, South Korea’s leading instant noodle maker, says it is accelerating overseas expansion as its ramen products benefit from the growing popularity of Korean culture in countries such as the US.

Instant noodles have grown into a $50bn industry, with South Korea’s exports of the product hitting a record $1bn last year. Nongshim’s most popular spicy noodle product, Shin Ramyun, posted record sales of Won1.2tn ($900mn) in 2023, with nearly 60 per cent coming from abroad. Nongshim has set a target of tripling annual sales in the US to $1.5bn to become the biggest instant noodle maker in the market by 2030.

您已閱讀20%(781字),剩餘80%(3133字)包含更多重要資訊,訂閱以繼續探索完整內容,並享受更多專屬服務。
版權聲明:本文版權歸FT中文網所有,未經允許任何單位或個人不得轉載,複製或以任何其他方式使用本文全部或部分,侵權必究。
設置字型大小×
最小
較小
默認
較大
最大
分享×