商業快報

Young consumers drive sales boom in lab-grown diamonds, says Pandora
潘朵拉:年輕消費者推動了實驗室培育鑽石的銷售熱潮

‘It’s a different value proposition, and people are voting with their wallets’, says chief of mass-market jeweller
這家面向大眾市場的珠寶商的負責人說:「這是一種不同的價值主張,人們在用錢包投票。」

Pandora, the world’s largest jewellery maker by volume, said that young consumers were behind a boom in laboratory-grown diamonds that has led to a slump in sales of mined ones and helped the Danish group’s shares outperform luxury rivals.

全球銷量最大的珠寶製造商潘朵拉(Pandora)表示,年輕消費者推動了實驗室培育鑽石蓬勃發展,這導致開採鑽石銷售下滑,並幫助這家丹麥集團的股價跑贏奢侈品競爭對手。

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