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Sephora seizes on ‘lipstick effect’ as it aims for €20bn sales goal
受益於「口紅效應」,絲芙蘭瞄準200億歐元銷售目標

LVMH-owned beauty retailer says customers continue to splash out on premium beauty even in downturn
路威酩軒旗下的這家美妝零售商表示,即使經濟不景氣,消費者也會繼續花費大量金錢購買高檔化妝品。

“I came to Paris with two friends just for this — we took the train last night,” said Tatiana, a 20-year-old student from the Nantes region, her forearm striped with test strips of lipstick as she attends an event organised by beauty retailer Sephora to showcase its brands.

「我和兩個朋友來巴黎就是爲了這個——我們昨晚坐火車來的。」來自南特地區的20歲學生塔蒂亞娜(Tatiana)說。她的前臂上滿是試用口紅畫的條印,她參加了美妝用品零售商絲芙蘭(Sephora)組織的一場品牌展示活動。

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