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How Australia’s ‘Bluey’ conquered children’s entertainment

The offbeat television show about an animated family of cattle dogs has fast become the country’s most important cultural export

Australia’s men’s cricket team won the World Test Championship Final against India at Lords in June. But that success was eclipsed by an animated match played by dogs with plastic bats and a tennis ball.

The test final coincided with the launch of the Bluey episode “Cricket”, in which a kelpie puppy called Rusty upstages the increasingly bemused adult dog characters with his batting prowess.

International cricket has reliably attracted huge television audiences in Australia for decades. But Bluey’s match attracted 563,000 viewers compared to the peak audience of 524,000 for a real game that Australia was winning.

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