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Travel: heatwaves will force scorched earth strategies on tour groups

Some holidaymakers are avoiding Mediterranean destinations, where big operators have heavy fixed investments

British tourists were among thousands evacuated from the Spanish island of La Palma this week as wildfires raged. Heatwaves triggered by climate change are making summer trips to the Mediterranean fraught for northern Europeans. The holiday industry shows few signs of adaptation. That will surely change.

Favourite Mediterranean tourist destinations are in the grip of scorching temperatures. When the thermometer hits the mid to high 40s centigrade, most of us experience discomfort and heat stroke becomes a danger.

The stocks of big tour operators remain buoyant. Shares in Jet2 have edged up in recent days. At its last update in May, Tui said Greece, Spain and Turkey remained popular destinations.

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