中美貿易戰

Mattel quickens effort to move production from China as tariffs hit toys

Maker of Barbie dolls warns of potential price increases for US shoppers and suspends financial guidance for 2025

Mattel, the toymaker behind Barbie dolls and Uno card games, is suspending financial guidance to investors and warning of higher prices for American consumers as it confronts costs from US President Donald Trump’s tariffs.

California-based Mattel on Monday said that the “volatile macroeconomic environment and evolving US tariff situation” had made it difficult to predict consumer spending and sales up to and including the crucial holiday season this year, prompting the pause in guidance.

The $42bn US toy market has been caught in the middle of Trump’s trade war with China, whose exports to the country are subject to 145 per cent tariffs.

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