Shein has been investing in logistics infrastructure and chasing new revenue streams as its core fast fashion business matures ahead of a planned listing in London.
The Chinese-founded start-up popular with Gen Z and valued at more than $60bn in its latest fundraising round has been diversifying away from fast fashion and trying to build warehouse capacity to cut delivery times.
Shein’s ability to convince investors that it can continue to grow beyond its fast fashion market will determine its valuation as it prepares to go public. Analysts have said the company needs to adapt its business model of shipping clothes directly from factories in China to take on Chinese rival Temu and Amazon.
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