FT商學院

China’s ecommerce groups make inroads in South Korea with lure of low prices
中國電商集團通過低價策略進軍南韓市場

AliExpress and Temu are undercutting domestic competition and US rivals in world’s fourth-largest online shopping market
在全球第四大電商市場南韓,全球速賣通和Temu正通過低價手段與南韓國內和美國對手競爭。

South Korean diving instructor Park Soo-hong has been a customer of AliExpress, Chinese tech giant Alibaba’s online shopping service, ever since he went bargain-hunting for car parts five years ago.The 54-year-old regularly compares the platform’s prices with South Korea’s dominant portal Naver and US rival Amazon. An oil level gauge he recently bought for Won86,000 ($64) on AliExpress was advertised for about Won540,000 on local online retail sites.

南韓潛水教練Park Soo-hong自從5年前在中國科技巨擘阿里巴巴(Alibaba)的在線購物服務「全球速賣通」(AliExpress)上淘到便宜的汽車零部件後,就成了它的用戶。

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