Chinese social media sensation Xiaohongshu has seen its growing popularity lead to profits for the first time, as the Instagram-like platform brings in revenues from advertising and a nascent ecommerce business. The Shanghai-based video and photo-sharing app raked in $500mn in net profit last year on revenues of $3.7bn, according to four people briefed on the figures, which are not public. By contrast, it made a $200mn loss on revenues of about $2bn in 2022.
風頭正盛的中國社群媒體平臺「小紅書」(Xiaohongshu)憑藉其日益高漲的人氣首次實現了盈利，這家與Instagram類似的平臺從廣告以及新推出不久的電商業務中獲得收入。
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