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Autohome looks for new mileage in used cars
汽車之家讓二手車跑出新里程

The company is preparing to offer used car dealer memberships, and hopes they will ultimately match the current 30% of its revenue that comes from new car dealer memberships
公司準備推出二手車經銷商會員服務,希望它在創收能力上,最終達到新車經銷商會員服務的水準,後者目前佔總收入的30%

In a recently developed market like China where everything is new, car services veteran Autohome Inc. (ATHM.US; 2518.HK) is playing the contrarian with a big new bet on used car trading. Such a bet may have once raised eyebrows, in a land where new homes, new cars and new gadgets were in strong demand for years from a growing middle class happy to spend its newfound wealth on the latest and greatest items.

作者陽歌,本文只代表作者本人觀點。

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