This article only represents the author's own views.
Foreign consumer brands are back on the shelf in the “China clothing store,” ending a two-year chill as effects of a consumer boycott dating back to 2021 start to fade.
That’s one of the key messages coming from a brief first-quarter business update from Topsports International Holdings Ltd. (6110.HK), which says its sales rose by a “low 20s” percentage amount year-on-year in its fiscal first quarter that runs through May. There are a few caveats when comparing Topsports to its peers, which we’ll discuss shortly, so please feel free take our assertion about foreign brands returning to favor with a grain of salt.
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