Summer heralds the start of peak US beer drinking season. Warm weather and barbecues are traditionally accompanied with cold beers. The four months between May and August can generate anywhere between 35 and 40 per cent of total annual beer sales.
One brewer has little to raise a glass to. US conservatives are angry with Anheuser-Busch InBev, the Belgian company behind Budweiser. They object to a Bud Light marketing campaign that featured a transgender influencer.
The furore has hit Bud Light sales hard. They declined 24.3 per cent year over year in the week ending May 20, according to Bump Williams Consulting, citing NielsenIQ data.
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