This week, an estimated 200mn unmarried Chinese returned home to celebrate the lunar new year, arriving at houses filled with the aromas of steaming dumplings and fish and greeted by relatives brimming with questions about when they plan to get married and start a family.
The annual inquisition is such a predictable part of life for young Chinese that social media channels are filled with viral how-to guides coaching people on how to bat away pushy parents.
“Everyone has their own technique,” said a Beijing teacher in her late 20s, who has been keeping her boyfriend a secret from her family for years as a pre-emptive strategy against demands for marriage.