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Meta’s existential risks mount

Can Zuckerberg pull off two business transitions at once?

Few companies ever manage to pull off even a single significant transition in their business. But two in quick succession?

Facebook co-founder Mark Zuckerberg talks about overhauling his company’s business as readily as most chief executives discuss their next new product feature. It is one of the legacies of being in social media, where new user fads force a constant reinvention.

Yet as Zuckerberg talked about his latest plans on a call with Wall Street this week after Meta’s quarterly results, the enormity of what lies ahead sank in. There are some “tough” years coming, he warned, particularly as Apple’s privacy changes on tracking users and an economic slowdown are squeezing the company’s advertising business.

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