Twitter

Twitter admits overstating audience figures for 3 years

Social media platform targeted by Tesla chief Elon Musk reveals double-digit rise in users and revenue

Twitter admitted to overstating its audience figures by nearly 2mn users for almost three years, as it reported its first quarterly results since the social media company agreed a $44bn buyout from Tesla chief Elon Musk.

It is the second time that Twitter has miscalculated its user numbers, after discovering in 2017 that a similar error had gone unnoticed for three years.

The latest mistake was revealed just days after Twitter agreed a leveraged buyout by Musk. The entrepreneur has hinted at plans to reshape Twitter’s business model, which currently relies on advertising for more than 90 per cent of its revenues.

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