Silicon Valley loves a snappy marketing slogan. Its favourite these days is “Web3”, an abbreviation of Web 3.0, which is itself shorthand for everything from blockchain to cryptocurrencies to meme-driven retail investing apps and the metaverse. Web3 builds on Web 2.0, which was all about social media and user-driven content, taking it to the next level of either utility or hype, depending on your point of view.
矽谷喜歡簡短的行銷口號。如今它最喜歡的是「Web3」，即Web 3.0的縮寫，而後者涵蓋從區塊鏈到加密貨幣、從網紅驅動的散戶投資app到元宇宙的所有事物。Web3建立在Web 2.0（關乎社群媒體和用戶驅動的內容）的基礎上，在功用或炒作方面（取決於你的觀點）將其提升至下一個級別。
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