Taiwanese consumers are turning away from imported pork, driving up prices and frustrating meat producers’ hopes that the liberalisation of the country’s pork market would offer new opportunities for US suppliers.
On January 1, Taiwan lifted a ban on US pork containing ractopamine, the feed additive. While Taipei hopes the decision will build support in Washington for a bilateral trade deal, the US is eyeing better access to a market dominated by local producers.
Taiwan is one of the most pork-loving nations in the world, ranking fourth with a per-capita consumption of more than 40kg a year in 2019. The meat is the main source of protein for the population.