Formula One is in “active” talks with US internet giant Amazon over streaming deals to screen its Grand Prix races, as the world’s most valuable motorsports series seeks a digital future beyond television broadcasting.
Chase Carey, F1’s outgoing chief executive, told the Financial Times that he had held “substantive discussions . . . [with] Amazon and all the global digital platforms” over conducting new screening deals, adding: “They’re [an] incredibly important potential partner and an opportunity for us to expand and grow our business.”
The discussions come as F1 seeks to expand its audience, targeting younger fans who are increasingly switching to watching sport online rather than on traditional TV networks.
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