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Starbucks chief bullish as crisis engulfs smaller coffee shops

Kevin Johnson targets market share gains as rivals falter and customers return to the office

If housebound consumers have discovered how much they can save by skipping their morning lattes, nobody told Starbucks’ chief executive.

The global pandemic will only briefly interrupt Starbucks’ industry-beating growth, Kevin Johnson told the Financial Times, as he overhauls cafés, deploys artificial intelligence and raises wages to sharpen the competitive advantage of the world’s biggest coffee chain.

“People will be back in Starbucks stores at a rate far beyond what they were pre-pandemic,” he said in an interview on the eve of a biennial investor day.

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