Ikea is to stop producing its iconic catalogue, once the most-printed book in the world ahead of the Bible and Koran.
The flat-pack furniture retailer on Monday said its current catalogue — released in August — would be its last as more and more shoppers move online and fewer read a pamphlet first released in 1951 by Ikea’s founder, Ingvar Kamprad.
“It’s an emotional decision, but it’s a rational decision,” said Inter Ikea, the owner of the brand and concept.
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