Even before Covid-19, parts of the Swiss watch industry faced an existential crisis. With prices spiking and volumes in freefall, change was on the way. Add the global pandemic to factors such as the genesis of the luxury smartwatch and the strength of the Swiss franc, and some brands — particularly those with so-called entry-level watches priced to attract newcomers to the market — are in a fight for survival.
即使在新冠疫情發生以前，瑞士腕錶行業的部分領域已面臨生存危機。隨著腕錶價格大幅上升以及銷售規模顯著下降，瑞士腕錶行業面臨改變。疫情全球蔓延與豪華型智慧手錶的誕生以及瑞士法郎匯率走強等因素疊加在一起，導致部分品牌——特別是那些推出了所謂入門級腕錶單品的品牌，產品定價旨在吸引新客戶進入豪華腕錶市場——開始爲了生存而掙扎。
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