Beyond Meat is pushing into the Chinese retail market for the first time in a deal with a supermarket chain owned by Alibaba, betting that the coronavirus pandemic will make it easier to crack the country’s consumers.
The pandemic has contributed to a rise in the price for many meats as authorities suspended imports from a growing number of foreign plants where outbreaks of Covid-19 have been rife.
Under the terms of the deal, Beyond Meat will offer its burgers in 50 Freshippo stores in Shanghai before rolling them out to other cities. Earlier this year, the US group announced a tie-up with Starbucks and a partnership with Yum China to trial its products at KFC, Pizza Hut and Taco Bell outlets.
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