The pandemic-driven rise in online shopping feels like the sort of trend that is going to outlast this crisis. It is not a coincidence that Facebook, Shopify and the COO of Stitch Fix have all launched new shopping platforms over the past few weeks.
Some companies have even tried to convince customers of their own heroism. “Do your part,” boomed a US Burger King advert, “stay on your couch and order in.”
My own immoderate online shopping habits have taken a hit since I found myself temporarily marooned from San Francisco. When the UK lockdown began, I was visiting my parents in the New Forest and stayed put. In spite of the odd circumstances, my near‑70-year-old housemates and I get along remarkably well.
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