The last few years have seen a major shift in the way luxury labels collaborate. Now, brands are putting more trust into young and emerging talent — as well as some unusual characters to co-create their collections. We choose the collaborations that have changed the fashion landscape as we know it.
Ugg x Eckhaus Latta
Thanks to Jessica Simpson, Lindsay Lohan and Paris Hilton in her reality TV show The Simple Life, by the early 2010s Ugg boots were transformed from footwear favoured by surfers into arguably the most-hated shoes of the moment. A rebrand was needed and the Californian label decided to trust the next generation with it.
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