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Hedge funds join the hunt for the ESG ‘factor’

It is one of the big puzzles of modern investing — how to do well, from doing good.

Big-name hedge funds such as Man Group and Caxton Associates are among those hunting for reliable ways of identifying stocks with strong or improving ESG (environmental, social and governance) characteristics that are likely to beat the market more often than not.

“Generating outperformance while delivering social and environmental good is the greatest goal of our times,” said James Purcell, head of sustainable and impact investments at UBS Wealth Management.

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