In a first for the high-minded management consultancy, McKinsey is opening a retail store and flogging underwear, make-up and jewellery to customers in a Midwest shopping mall.
Due to open today in Mall of America, the largest US shopping centre, the outlet is designed to test the effectiveness of technology that retailers and their advisers could deploy to keep stores relevant in the age of Amazon.
Visitors to the mall in suburban Minneapolis will be able to try out gadgets including smart mirrors and software that aim to help them pick, for example, the right bra size.
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