Jony Ive will be always be hailed as the designer who helped turn a struggling computer company into the world’s first trillion-dollar business. The departure of Apple’s chief design officer to found a new design company signifies the turn of a page in the history of industrial design. The British-born Ive, knighted in 2012, helped turn Apple into a producer of devices built around innovative design. The company will need to maintain his creative approach, even as it pivots away from relying on iPhones as its primary money-spinner.
喬納森•艾夫爵士(Sir Jonathan Ive)將永遠被譽爲幫助一家掙扎中的電腦公司扭轉頹勢、最終成爲世界上首家兆美元企業的那個設計師。蘋果公司(Apple)首席設計官離職去成立一家新的設計公司，標誌着工業設計史翻開新的一頁。出生於英國、2012年被封爲爵士的艾夫，幫助蘋果成爲一家圍繞創新設計打造起來的設備製造商。該公司將需要保持他的創造性方法，即使它正在轉型，減輕其對iPhone作爲主要創收來源的依賴度。
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