The most hotly anticipated debut at this year’s Cannes Lions festival will be TikTok, a Chinese viral video app that is plotting a raid on the advertising dollars flowing to Instagram, Snapchat and YouTube.
The app, which has now been downloaded more than 1bn times according to third-party estimates, will address advertisers from the main stages, where Stefan Heinrich, its US brand director is speaking, and in a series of invitation-only roundtables.
As it plans its push into the US and Europe, TikTok has made a series of high-profile hires, including Blake Chandlee and Vanessa Pappas, from Facebook and YouTube.
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