In recent years, Philip Morris, the global tobacco group, has steered clear of the World Economic Forum’s annual meeting in Davos. No wonder. The WEF defines its mission with the pious mantra, “improving the state of the world”. Big Tobacco has been pilloried for damaging global health, due to the link between cancer and smoking. Tobacco executives saw little point in rubbing shoulders with the global elite in the Swiss Alps – and the WEF didn’t want to put tobacco bosses on its lofty panels.
近年來，全球菸草集團菲力普莫里斯(Philip Morris)迴避了在達佛斯舉行的世界經濟論壇(World Economic Forum)年會。這不難理解。世界經濟論壇對其使命的定義是一個道貌岸然的口號——「改善世界狀況」。由於癌症和吸菸之間的聯繫，大型菸草公司一直受到批評，被指危害全球健康。菸草公司的高階主管們看不出在瑞士阿爾卑斯山與全球精英濟濟一堂有什麼意義，而世界經濟論壇也不想把菸草公司的老闆們放在高談闊論的討論小組中。
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